The above image shows a recent copy of Empire magazine with Harry Potter 7 being advertised on the front cover. This meaning that even if people do not buy this magazine, as soon as they enter a shop they can see it and are reminded of the release of the brand new Harry Potter film. This magazine targets people who love films and are very interested in new releases, mainly it is adults who read this magazine. this proving that Harry Potter appeals to a wide audience, including the older generation.